Posed for


A new brand hewn from an existing business ready to pivot on a dime.

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Rockridge Market Hall

An icon of craft and a bustling grocery bazaar in need of a site to reflect their well-earned position in the food world.

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Toke From
the Bow

48 North

Making juicy content to announce a brand before launch, in a quasi-legal industry.

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the Guru


A brand for a brand strategist needs to be on point, bar none, show-stopping.

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Building A
Meaty Audience

No Ounce Wasted podcast

An organization in an inspiration lull used our strategic marketing to find its voice again.

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Mission to
the Moon

The Henry Ford Museum of American Innovation

Creating marketing for an exhibit that started somewhere else but is perfectly at home at THF.

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Case Study

The Henry Ford Museum of American Innovation

The Henry Ford Museum of American Innovation curates and presents the history of American steps and leaps in science, technology and cultural creativity, always with a mind to the path forward. They needed copy and positioning for the exhibit of the Apollo 11 moon landing and it needed to both express the context and feel relevant in the present moment. We used fresh language, immersive visualizations and a narrative approach to make this exhibit a stellar success (*ahem*).

The Results

When a client has a massive communications platform, understanding the brand values, positioning, voice and strategic goals goes into every word. Even an exhibit like this one, which was visiting from another institution, needs to feel like The Henry Ford. We finalized copy in one round and they were ready to rocket (there were some space puns, we’re only human).

Additional work for this client: Naming (organization, programs, courses), positioning, copy (sales, sites, programs, high-level communications), campaign positioning.