A new brand hewn from an existing business ready to pivot on a dime.Learn More
An icon of craft and a bustling grocery bazaar in need of a site to reflect their well-earned position in the food world.Learn More
Making juicy content to announce a brand before launch, in a quasi-legal industry.Learn More
A brand for a brand strategist needs to be on point, bar none, show-stopping.Learn More
An organization in an inspiration lull used our strategic marketing to find its voice again.Learn More
Creating marketing for an exhibit that started somewhere else but is perfectly at home at THF.Learn More
The Henry Ford Museum of American Innovation curates and presents the history of American steps and leaps in science, technology and cultural creativity, always with a mind to the path forward. They needed copy and positioning for the exhibit of the Apollo 11 moon landing and it needed to both express the context and feel relevant in the present moment. We used fresh language, immersive visualizations and a narrative approach to make this exhibit a stellar success (*ahem*).
When a client has a massive communications platform, understanding the brand values, positioning, voice and strategic goals goes into every word. Even an exhibit like this one, which was visiting from another institution, needs to feel like The Henry Ford. We finalized copy in one round and they were ready to rocket (there were some space puns, we’re only human).
Additional work for this client: Naming (organization, programs, courses), positioning, copy (sales, sites, programs, high-level communications), campaign positioning.